Partner Promotion Grant Program

Purpose

The Partner Promotion Grant Program provides an additional benefit to Downtown Main Street Partners with funds to support their promotional efforts and encourages collaboration amongst businesses to cross-promote and work together.

Timeline, Funding Source, and Total Expenditure

In 2022,  Downtown Main Street will set aside $2000 from Partner Fees for this Grant Program.  Grants will be dispersed in two ways. Our first option is for a one-time Special Partner promotion event (eg: Anniversary, Grand Opening, Grand ReOpening) up to $50. The second option is for a group of 3 or more Partners doing a joint promotion, up to $150.  Each business is eligible for multiple grants per calendar year based on the discretion of Downtown Main Street’s Executive Director.  There are no matching fund requirements.

Additionally, Downtown Main Street will offer to business groups (West End Marketing Consortium and the Brick and Mortar Group) to pay for their annual Canva Pro services once they have completed the Canva Education Series with Downtown Main Street.  The annual cost of Canva Pro is $120.

Eligible Marketing Expenses and Requirements

Grantees must be a Downtown Main Street Partner having paid their annual 2022 Partner fees.  Grantees are required to list Downtown Main Street as their promotional sponsor including the organization’s logo when appropriate.

Grants are approved based on budget estimates for marketing expenses.  Grants are paid once costs are incurred and actual costs are submitted.  Receipts must be submitted to receive grant funds.  Applications must be submitted 30-60 days prior to promotion. Payment will be made to grantee within 30 days of receiving the request.

Group promotions can be a one-time event, series of events, or general marketing effort with a targeted outcome.

Eligible marketing expenses include:

  • Print material – flyers, brochures, posters, banners
  • Social media advertising
  • Radio advertising
  • Newspaper advertising
  • Website hosting fees
  • Graphic designer
  • Marketing services

Application Information

Applicants will complete an online form and provide the following information:

  • Person’s name submitting the application
  • Person’s phone number
  • Person’s email address
  • Business or Business Names conducting the promotion
  • Name of the promotion
  • Date(s) of the promotion 
  • Description of the promotion
  • How and where Downtown Main Street will be acknowledged as the sponsor.  Will you display the DTMS logo?
  • Goal of the promotion providing what will measure the success of the promotion
  • Itemized list of estimated or incurred promotion expenses

Click here to apply now: https://downtownredwing.dm.networkforgood.com/forms/partner-promotion-grant-application

Direct any questions to Kim Lampe, Programs Coordinator at programs@downtownmainstreet.org

Apply Now!